Overture
(http://www.overture.com)

Overture Delivers Results You Can't Ignore. Overture search listings reach 80% of active U.S. Internet users with just one buy Overture results are included on major sites like: MSN, Yahoo!, InfoSpace, Lycos, AltaVista, and Netscape. You set the price you're willing to pay for each sales lead and pay only when your customers click through to your site. Independent research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of advertising.

Click here to find out more about Overture search listings.

Google Adwords
(https://adwords.google.com/select/)

Google.com offers a targeted search engine that indexes & ranks Web sites (over 1 billion pages) and conducts over 150 million searches a day. Google also licenses its technology to more than 100 companies, including portal giants Yahoo! and, in a contract Google won in 2002, America Online. Google employs page ranking and text-matching technology to find web sites that are relevant to a user's search.

Google launched "Google AdWords Select" in February 2002 using the cost-per-click model, similar to other paid placement programs offered by Overture and other services. Using AdWords, you can buy search engine traffic for as little as $0.05 per click. This is a highly effective way to attract cheap, targeted traffic to your website.

Keywords

Wordtracker - Keyword Selection Tool
(http://www.wordtracker.com)

Word tracker is another great keyword analysis tool. With Wordtracker you can actually measure how many searches are done on a set of keywords and how many sites are competing against you for a keyword. Wordtracker measures your keywords and even tells you which keywords are the best for you to use.

Wordtracker compiles a database of terms that people search for from leading search engines. You enter some keywords, and they tell you how often people search for them, and also tell you how many competing sites use those keywords.

Wordtracker helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered. You'll find out how popular these keywords really are.

Then for each major search engine, Wordtracker will show you the chances of making the top 10. Wordtracker will recommend other related keywords to take advantage of that mean the same thing that you can choose from.

Give their free trial a try and improve the effectiveness of your keywords!

Key Word Density Tool
(http://www.keyworddensity.com/)

High search engine ranking requires your pages to maintain optimum word depth and keyword density. Keyword density is the ratio of a keyword or key phrase to the total words (depth) on a page. Keyword density is a critical aspect of search engine optimization. To rank highly, your keyword density must not be too high or too low. A density of 1% to 7% is generally considered good. This fast and accurate keyword density analyzer is 100% free.

Market Leap - Keyword Verification
(http://www.marketleap.com/verify/default.htm)

Verify your website's placement with the Internet's Top Search Engines and Directories.

Their verification tool checks to see if your site is in the top three pages of a search engine result, for a specific keyword. It’s important to be in the top 3 pages of a search result because most people using search engines don’t go past the 3rd page.

Popularity Measurements

Market Leap - Link Popularity Analysis
(http://www.marketleap.com/publinkpop/default.htm)

Link popularity analysis is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.

Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

Link Popularity Check
(http://www.linkpopularitycheck.com/)

The number of links to your site from other sites is key to the success of your site. The more links there are, the easier you are to find and the more traffic you will get. The WebPosition Link Popularity Check will search Lycos/AllTheWeb, MSN, AltaVista to determine how many pages on the Internet contain links to your site. You can then list other sites to compare your site to and see how you stack up!

Market Leap - Search Engine Saturation Measurement
(http://www.marketleap.com/siteindex/default.htm)

Your Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns.

Check your Search Engine Saturation levels and compare your website to competitors on a regular basis to see if your Search Engine Saturation is climbing or falling.

Search Engine Registration and Optimizations

SubmitNet - Search Engine Optimization Tools
(http:www.submitnet.net)

We have teamed up with Submitnet to offer you an exclusive search engine marketing program FREE for 90 days. (Regularly $47.00). Improve your Web site's listing on the top search engines! 85% of all website traffic comes from search engine results.

Click Here for Your Free 90 Day Trial

Recommended Reading

21 Ways to Maximize Your Profits on Google AdWords
(http://www.page-zero.com/products_asroi.asp)

Fact is, though, average costs for pay-per-click search engine advertising are on their way up. Advertisers need to squeeze every ounce of productivity out of their ad campaigns. This special report, "21 Ways to Maximize Your Profits on Google AdWords," will show you 21 specific ways to dramatically increase your chances of beating your competitors at the Google AdWords game. Winners of this game will prosper, because they'll be able to afford to continue advertising day in, day out. Losers will be forced to drop out early, and that's going to widen the gulf between them and their competition. This is a must read for anyone looking into advertising on Google Adwords.

Planet Ocean
(http://www.searchenginehelp.com/)

Here's the book the pros have been using for the past seven years to gain an UnFair Advantage in Winning the Search Engine Wars. Updated every month, currently in it's 78th revision -- the most accurate, up-to-date search engine information in the business! Let us show you how to get listed at the top of FIVE Major Engines in as little as five days -- guaranteed! A Great Yahoo Resource.

Online Resources

Search Engine Watch
(http://www.searchenginewatch.com)

SpiderFood
(http://spider-food.net/)